1. Introduction These Brand Terms and Conditions (“Terms”) govern the use, representation, and protection of the brand identity of mimicafebd (“the Brand”), a registered fast food service provider. By engaging with the Brand, whether as a franchisee, licensee, marketing partner, supplier, or employee, you agree to comply with these Terms in full. These conditions ensure consistency, protect brand integrity, and support the customer experience across all touchpoints.
Unauthorized use, replication, modification, or distribution of the Brand or any associated materials is strictly prohibited. Any suspected misuse will be investigated and may result in termination of agreements and/or legal action.
3. Brand Usage Guidelines
a. Logos and Visual Assets Logos must not be altered in any way (e.g., stretching, recoloring, distortion). Always use high-resolution, approved logo files provided by the corporate branding team. Clear space around the logo must be maintained to ensure visibility and prominence.
b. Typography and Colors
Only approved fonts and color palettes may be used in marketing, packaging, and signage. Backgrounds must not obscure the readability of brand messages or logos.
c. Advertising and Promotions
All advertising materials (print, digital, video, social media) must be submitted to and approved by the central marketing team before publication. Promotions that involve discounts, combo offers, limited-time items, or event sponsorships must comply with standard pricing and branding policies.
4. Product and Service Representation
Menu items must be prepared, presented, and served according to corporate standards and recipes. Substitutions, unauthorized items, or product alterations that affect taste, appearance, or food safety are not permitted unless approved. All advertising or display materials must accurately represent menu items — exaggerated or deceptive imagery is not allowed.
5. Franchisee and Licensee Conditions
a. Signage and Storefront Branding External and internal branding (storefront signs, uniforms, trays, packaging) must follow official brand guidelines. Store designs, seating, lighting, and counter setups must reflect the approved fast food restaurant layout and ambiance.
b. Training and Uniforms
Staff must wear clean, official uniforms with visible brand elements. All team members must undergo training in brand values, service protocols, and food preparation standards.
c. Customer Experience
Consistent quality and fast service are core brand promises. Delays, poor hygiene, or unfriendly service reflect negatively on the Brand. Complaint handling must be prompt, professional, and aligned with customer service policy.
6. Digital Presence and Social Media
Franchisees or partners may not operate separate social media pages unless explicitly permitted. All online content that includes the Brand (e.g., photos, posts, videos) must reflect high standards of quality, tone, and message. Inappropriate content, unapproved campaigns, or politically/religiously sensitive materials are strictly forbidden.
6. Digital Presence and Social Media
Franchisees or partners may not operate separate social media pages unless explicitly permitted. All online content that includes the Brand (e.g., photos, posts, videos) must reflect high standards of quality, tone, and message. Inappropriate content, unapproved campaigns, or politically/religiously sensitive materials are strictly forbidden.
7. Confidentiality and Brand Innovation
Brand strategies, upcoming promotions, new product recipes, and marketing plans are confidential and proprietary. Leaking, copying, or sharing confidential brand documents with third parties is a serious violation.
8. Termination and Breach
Any violation of these terms may lead to: Issuance of warnings Penalties or fines Termination of partnership or franchise agreement Legal action for damages or brand harm
9. Updates and Revisions
Mimicafebd reserves the right to modify these Brand Terms and Conditions at any time. All brand partners will be notified of significant changes and are responsible for staying updated on current brand policies.
10. Agreement
By using or representing the [Restaurant Name] brand in any capacity, you acknowledge that you have read, understood, and agree to these Brand Terms and Conditions.